Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy by Vanessa Fox

Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy



Download Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy




Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy Vanessa Fox
Language: English
Page: 256
Format: pdf
ISBN: 0470537191, 9780470537190
Publisher: Wiley

Beginning systematically with the fundamentals, the fully-updated third edition of this popular graduate textbook provides an understanding of all the essential elements of marine optics. It explains the key role of light as a major factor in determining the operation and biological composition of aquatic ecosystems, and its scope ranges from the physics of light transmission within water, through the biochemistry and physiology of aquatic photosynthesis, to the ecological relationships that depend on the underwater light climate. This book also provides a valuable introduction to the remote sensing of the ocean from space, which is now recognized to be of great environmental significance due to its direct relevance to global warming. An important resource for graduate courses on marine optics, aquatic photosynthesis, or ocean remote sensing; and for aquatic scientists, both oceanographers and limnologists.

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